Episodes
Small Town Business
Catch up with some brave and brilliant business owners who generously share their experiences of building a business in a small town. Then tune in the following week to hear me (Erika) offering more structured business and marketing advice on a topic discussed the interview.
Episode 18. Amy on ‘the pivot’
My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. Her honesty about how she recently changed direction to protect her creativity and mental health is inspiring.
Episode 5. Erika on confidence
I’m back again talking about confidence and how you can channel it if you’ve got it, or muster it up if you don’t.
You’ll hear my thoughts on how to muster up the confidence to ask for what you want and take action on the things you need to do to propel your business forward.
Episode 4: Jane on backing yourself
My guest, Jane, gives us a super-helpful look inside Friendie Audio, the brand, she and her husband Phil, founded and run from their small town. Friendie creates high-tech, fashion-forward, sports luxe headphones, audio sunglasses, speakers, watch bands, tech and sports accessories and sells them through some of the country’s top online retailers. ❓How did they do it?
Episode two: Hanna on going viral
My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them to stick to their vision, somewhat despite the fact that they have become a viral hit on Instagram- with over 120,000 (and growing) very engaged followers.
❓How did that happen? What are they doing right? What does it all mean for their business?