Episode 4: Jane on backing yourself

Founded by Jane and Phil Sahhar, Australian brand Friendie creates high-tech, fashion-forward, sports luxe headphones, audio sunglasses, speakers, watch bands, tech accessories and sports accessories. 

❓But what goes into building a global brand like this from scratch in your lounge in a small town in Gippsland? Jane from Friendie Audio in Warragul opens up about their journey so far. How they started, what problems they overcame and even how they kinda bluffed their way to success - safe in the knowledge that they could deliver on their promises.

Jane is refreshingly honest and open about their business and how they manage it from their small town and, more importantly, WHY they stay where they are (hint it’s all about the lifestyle). 

Packed with tips on working with influencers, approaching retailers, working with product designers and much more - if you’ve ever wondered how to run a global brand from your home town, you won’t want to miss this. Spoiler alert it’s all about confidence and backing yourself!

To find out more about Friendie Audio, head to their website or follow them on Instagram.

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The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au or be inspired on Instagram or Facebook.