Episodes
Small Town Business
Catch up with some brave and brilliant business owners who generously share their experiences of building a business in a small town. Then tune in the following week to hear me (Erika) offering more structured business and marketing advice on a topic discussed the interview.
Episode 24. Alex on why safety matters
Rural and remote health and safety is super important but it can be hard to cut through. In this episode, meet Alex Thomas - one woman who is making a difference to farms and families across Australia through her work and her advocacy campaign #PlantASeedForSafety
Episode 23 - Erika on the treechange
Looking at a treechange? What steps can you be taking right now to increase your chance of starting your new business from a position of strength? To have customers lining up before you open the doors. To build community and a network of supporters that will connect you into your new town?
Episode 19. Erika on ‘building in public’
How much do you share of your business on social media? Are you holding back from your audience or are you transparent? In this episode I look into the marketing concept of ‘building in public’, what it means, who is doing it well and how you could use this approach.
Episode 18. Amy on ‘the pivot’
My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. Her honesty about how she recently changed direction to protect her creativity and mental health is inspiring.