In this episode I dig a little deeper into the idea of virality. Why do we dream of a large following? Why do we crave numbers when it comes to our social media? 

You’ll hear my thoughts on five key features of viral content and how you can learn from that for your own business marketing.

As you’re listening, have a think about how you could take this advice and use it to make your social media marketing better and, importantly, to help you make your experience better. Because this stuff is stressful and I know a lot of you are spending more time than you have on creating content and refreshing your feed hoping to see those numbers spike.

I hope it helps you ❣️

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

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The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au or be inspired on Instagram or Facebook.