In the midst of all the lockdowns in 2020, Hanna Lofgren and her husband Grego Montalban Sanchez (aka The Invy Baker), set up a micro-bakery in the small coastal town of Inverloch, South Gippsland.

Their intention was to create a lifestyle business that would take Grego away from the grind of #cheflife and allow them to spend time together with their young family.

My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them to stick to their vision, somewhat despite the fact that they have become a viral hit on Instagram- with over 120,000 (and growing) very engaged followers.

❓How did that happen? What are they doing right? What does it all mean for their business?

Hanna gives us a very honest and fresh perspective on what it means to go viral as a small business in a regional area. I think you’ll learn a lot from her experience and her customer-focused approach.

Follow @theinvybaker on Instagram to find out more.

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The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au or be inspired on Instagram or Facebook.